User Interaction & User Experience in Conversion Optimisation
UX, UI? It’s easy to get confused by the fancy acronyms. But underneath are two very simple, yet vitally important, ideas.
Think about a car. The User Experience (UX) is all about your driving experience. Does the car accelerate quickly yet smoothly? Is it a pleasure to drive? Do you get in the zone? Feel the flow?
User Interaction (UI) is all about you interact with the car. Is the steering effortless and responsive? Are the gear changes smooth? Does the dashboard tell you exactly what you need to know?
We Optimise Your UI and UX with Research- and Psychology-backed Designs
Of course, UX and UI interact. If you don’t get the UI right, a sports car will feel like an old banger. It’s the same with your site. You need to get the UI spot-on, so that the user can enjoy the UX.
Studies show that customers who experience the most absorption or flow on a site make more purchases as well as bigger purchases (see, for example, this study by Taiwanese researchers).
So, our experiments take a holistic approach, targeting both UX and UI, using the unique combination of Biometrics and Psychology.
Our designs for your website are based on strong hypotheses arrived at through in-depth research and insight-gathering and are supported by relevant consumer psychology principles.
We focus on creating page designs to run experiments equipped to maximise customer experience on your website and increase your conversion and profits.
We also undertake design projects for your website, which are, of course, always backed by in-depth research.
