Optimising Consumer Behaviour in CRO

We combine psychology and biometrics to optimise customer behaviour

What sets Endless Gain apart from others is that we take the time—and have the psychological knowledge—to understand the underlying causes of customer behaviour.

Once we understand how people are behaving on a website or app, we work to optimise this behaviour. We endeavour to help them achieve whatever their current behaviour is stopping them from doing: to enjoy the experience and, crucially, to buy.

How Do We Optimise Customer Behaviour on Your Website?

First, we combine findings from conventional research and our state-of-the-art biometric research (eye tracking, facial expression recognition, galvanic skin response [GSR], electroencephalography [EEG] and pupil dilation) to find out exactly which aspects of your customer’s experience are less than optimal.

Next, we apply consumer psychology principles to the insights gathered from our meticulous research.

We then design experiment Variations based on the most relevant consumer psychology theories. After that, we run A/B tests to verify if the altered designs are good for your customers. We help you create the tests using our own team of developers and quality analysts.

Then we run the experiments and analyse their performance regularly until they show results. If an experiment doesn’t win, we learn from it and start iterating on it for a better Variation.

Many of the most successful experiments involve personalisation—providing your users with experiences curated around their behaviour on your website. It’s about delivering the right content to the right user, at the right time, and on the right device. It’s about creating the right emotions to achieve the right behaviour.

Our Optimisation Process Is Tailored to Your Needs

Every optimisation activity we undertake is, at the end, done for you, for your website. It’s tailored to fit the needs and problems we find on your website.

We don’t take a one-size-fits-all attitude to optimisation. Each client is unique for us, and we provide CRO plans customised for your website and your business needs, designed to help you increase your profits.

Get in touch to see how we can help.


We put psychological theories to work for your website or app.

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We can tailor your site to each customer.

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UX/UI Design

We maximise user experience, user flow, and your profits.

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We test our theories with extensive experimentation.

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We put our knowledge into practice

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QA (Quality Assurance) 

We assure quality. Every time.

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Our Clients