Conversion Rate Optimisation eBooks

Pocket guides you can use in your optimisation strategy

Download our FREE pocket guides to enrich your eCommerce strategies and optimisation plans. ⬇️

A Comprehensive Resource on Optimisation Research Platforms

Choosing the right platform for different types of research for CX and conversion rate optimisation takes a lot of online search and consideration.

Cut down on the time and effort needed to find the right platform with this e-book.

The book consists of impartial information about 59 platforms—features, guideline pricing, screenshots, tech integration capabilities, and contact information.


The Experimentation Handbook

Want to read about different kinds of experiments we’ve conducted for various clients over the past 5 years?

The Experimentation Handbook is a collection of case studies of some of our best optimisation experiments, with details of the research and consumer psychology principles used.

We’ve also included the lessons we learnt from conducting these experiments.

There’s something for every eCommerce team in here.


The World’s First Comprehensive Resource on Experimentation and Personalisation Platforms

Choosing the right testing and personalisation platform for your business takes a lot of research and consideration.

This e-book contains unbiased information about 100 platforms—features, guideline pricing, screenshots, client testimonials, and contact information.

The platforms covered include AB Tasty, Dynamic Yield, Google Optimize, Monetate, Qubit, Symplify, VWO, Webtrends Optimize, and many more.

Reduce HOURS of time and effort to find the right platform with this e-book.


The Ultimate Pocket Guide to Consumer Psychology: Selling Fast and Slow

Learn how understanding the brain’s Two Systems can boost your sales.

Until recently scientists believed that human beings were rational. And that we made rational choices based on reasons and expected outcomes. However, this isn’t actually the case.

Our decisions are often not our own conscious rational choices. But the choice of the person attempting to persuade us.


The Ultimate Pocket Guide to Functionality Testing

Learn how one dull word – functionality – can boost your revenue exponentially.

Functionality is about making things work the way they should, so you provide the service or products you should – and make the money you should.

Read to find out how fixing your website’s basic functionality issues with JDIs instead of experimentation can yield big results.


The Dictionary of Conversion Optimisation

Over 1,500 terminologies and phrases explained across 160 pages.

A central challenge for eCommerce professionals is the difficulty in keeping abreast of the latest terminology, definitions, principles, and practices surrounding conversion optimisation.

This dictionary is primed to help you get through your day without feeling lost, or missing an opportunity each time new jargon bubbles up in the office or elsewhere around you.


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