Watch our psychologist Professor Ben Ambridge talk about 8 key psychological principles and real-life eCommerce examples that drive conversions.
The principles discussed include:
- Social Proof
- Loss Aversion
- Self-efficacy
- The Labour-Love Effect (or the IKEA Effect)
- Pain of Paying
- Framing Effects
- The Von Restorff Effect
- Choice Paradox
The webinar was conducted in collaboration with leading commerce experience platform Nosto, with their Head of Brand Marketing Jake Chatt moderating.
Watch the webinar replay ⬇️
Download our consumer psychology handbook
Read our pocket guide to consumer psychology, Selling Fast and Slow, to understand your users’ psychology and provide them with better experiences to boost your conversions and revenues.
