In this second edition of our PSY-Q webinar with Nosto, watch our psychologist Professor Ben Ambridge talk about key psychological principles and real-life eCommerce examples that help close the intention-action gap with online consumers.
Together, they explore how you can go about applying consumer psychology to consumer behaviour towards ethical shopping.
The principles discussed include:
- Gamification
- Concrete Goals
- Public Commitment
- Overcoming Barriers to Sustainable Choices
The session was moderated by Chloe Pascal, Global Head of Marketing, Nosto.
Watch the webinar replay ⬇️
Download our consumer psychology handbook
Read our pocket guide to consumer psychology, Selling Fast and Slow, to understand your users’ psychology and provide them with better experiences to boost your conversions and revenues.
