Case Studies

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Want to know how our clients have achieved and are achieving better customer experiences, conversion rates, sales and revenue, and ROI working with us?

Learn how our continuous optimisation strategy of research, experimentation, and personalisation helps our clients create better consumer experiences and increase brand profitability.

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How to Accelerate Growth in a Challenging Economic Climate

Learn how Endless Gain are helping studio.co.uk future-proof their business for continued growth during challenging economic times.

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How Experimentation Helped Hotter Shoes Delight Their Customers

Learn how Endless Gain and Kibo Personalization (previously Monetate) helped Hotter.com create enjoyable customer experiences and increase user conversion rates through experimentation.

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How Fragrance Direct Improved Customer Experiences Using CRO

Learn how Endless Gain and AB Tasty helped FragranceDirect.co.uk improve customer experiences and increase user conversion rates through experimentation and personalisation.

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How Moss Bros. Delivers Smarter Customer Experiences with Experimentation & Personalisation

Learn how Endless Gain and Dynamic Yield use experimentation and personalisation to help moss.co.ukĀ create better shopping experiences and increase user conversion rates.

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How Auto Trader Optimised the Ad-placement Journey on Their Website

Learn how Endless Gain helped autotrader.co.uk simplify and optimise the ad-placement journey for its customers and won the UK Digital Growth Award 2019.

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How Trend Micro Increased Global Revenues

Learn how Endless Gain helped Trend Micro plug revenue leak from “free trial” and improved revenue using consumer psychology principles and experimentation.

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Do Deferred Payment Methods Encourage Users to Buy?

Read how Endless Gain helped a beauty retailer increase conversion rates with a successful experiment that highlighted to customers the option to defer their payments using Klarna.

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How Can Customers Coming From Google Shopping Be Retained On-site Longer?

Read how Endless Gain helped a fashion brand increase conversions and reduce bounce rates by personalising the experience for visitors arriving via Google Shopping.

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How Can We Help Users Find the Right Products via PLP?

Learn how Endless Gain helped a home decor retailer increase conversions and sales from the product listings page by making it easier for users to find the right products.

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How Can You Persuade Users to Sign Up for Marketing Emails?

Learn how Endless Gain helped a fashion brand increase opt-ins for email marketing communication at checkout by changing the micro-copy to highlight the benefits of opting in.

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How to Persuade Users to Change Their Payment Behaviour

Read how Endless Gain helped a retail brand increase the number of customers paying through credit accounts as well as AOV, with a series of experiments that showed that presenting credit payment as a choice earlier in the buying journey helps users stick with that decision later.

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Does Forced Registration Kill Sales?

Read how Endless Gain helped a retailer reduce drop-offs at checkout and increase conversions by adding a guest checkout option and making it easier for customers to complete their buying process frictionlessly.

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How Can You Help Customers Find the Information They Want?

Learn how Endless Gain helped a furniture retailer reduce their customers’ anxiety by making product descriptions scannable, thereby increasing add-to-carts and user conversion rates.

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How Can You Optimise a Price Calculator to Persuade Users to Buy Expensive Products?

Learn how Endless Gain helped a food seller add value to the customer buying experience by optimising a useful calculator on the website, leading to higher conversions and sales.

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Does Giving Too Much Choice in the Mega Menu Hurt Conversions?

Read how Endless Gain helped a clothing retailer increase conversions, bounce rate, time on site, and average order value by making the mega navigation menu simpler to scan and access.

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Will Customers Spend More to Get Free Delivery?

Read how Endless Gain helped a clothing brand increase conversions and average order value by using persuasive psychology and free delivery messaging.

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Does Showing Benefits of Buying from You Mean More Consumers Will Buy from You?

Read how Endless Gain helped a fashion retailer increase conversion rates and sales by highlighting the benefits of purchasing from them.

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How Can You Use Self-Efficacy to Motivate Users to Complete Complex Tasks?

Read how Endless Gain helped an eCommerce brand reduce drop-offs at checkout and increase conversion rates by simplifying a complex checkout form.

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Can the Carousel Improve Sales?

Read how Endless Gain optimised the homepage carousel for this beauty brand and increased conversions and sales through this oft-neglected page element.

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How Important Is Filter Functionality in Increasing Conversions?

Read how Endless Gain optimised filters on the product listings page (PLP) for a home furnishings brand and increased the number of sessions, click-throughs to PDP, and conversions.

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Does ‘Complete the Look’ Increase Sales?

Read how Endless Gain optimised the ‘Complete the Look’ section on product details pages (PDP) for a soft furnishing website and increased sales and average order values.

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How Important Is the Secondary Category Page to Customer Journey?

Read how Endless Gain helped optimise customer journey on an eCommerce website by solving a customer journey problem on their secondary category page.

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Is There Value in a Value Proposition?

Read how Endless Gain helped a client find their true value proposition and popularise it to increase sales and conversions.

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Does Changing the Position and Terminology of a Function Change the Way Users Interact with It?

Read how Endless Gain helped a retailer improve customer experience and increase conversions with a simple change in the position and terminology of a common and interactive function.

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How to Make It Easy for Users to Find the Right Products From a Mega Navigation Menu

Read how Endless Gain helped this clothing brand increase conversions and sales by constantly optimising customer experience in the mega navigation menu.

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How Can You Prevent 404 Error Pages from Affecting Your Conversions?

Find out how Endless Gain helped this retailer reduce bounce rates and increase conversions and average order values by optimising the 404 error page.

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Can You Use On-site Search to Persuade Users to Buy Something from You?

Learn how Endless Gain helped users buy products from this site during the pandemic, using persuasive psychological techniques on the on-site search bar.

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Why Improving Customer Experience Is the Key to Increasing Conversions

Learn how Endless Gain helped this fashion brand improve customer experience on product details page by making the product size selector easier to interact with.

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